Arclight Cinemas Imagines the Way forward for Popcorn With ‘Popped’ Program
ArcLight Cinemas is upping its food and drinks recreation with a brand new year-long program designed to “redefine the popcorn expertise.” Partnering with eating places and rising culinary manufacturers throughout the nation, ArcLight will supply new popcorn flavors, cocktails, menu objects and occasions.
The theater chain, which now has areas in 5 cities, is becoming a member of the push to supply theatergoers extra distinctive decisions in meals and drinks.
“The popcorn expertise hasn’t modified in 100 years,” stated ArcLight VP of movie advertising Kevin Holloway. “We’re going to rethink the expertise.”
Popped launched Wednesday at Hollywood’s Cinerama Dome, that includes a dinner from Majordomo chef Jude Parra-Sickels, who can be creating one of many theater circuit’s new signature popcorn flavors. His popcorn creation is impressed by the dinner’s crispy butterball potatoes with peanuts, chili and crunchy corn kernels. Fittingly, the meal ended with miso panna cotta topped with caramel corn.
The primary new twist to roll out can be Mexican road corn-flavored popcorn in partnership with Tocaya Organica. Momofuku’s fried hen idea Fuku will supply cinemagoers moveable bites that may be taken into theaters, whereas non-alcoholic spirits model Seedlip will characteristic cocktail creations at ArcLight’s bars.
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All year long, partnerships with eating places and cooks within the markets the place ArcLight has cinemas will embrace chef Abe Conlon of Fats Rice in Chicago, chef Kwame Onwuachi of Kith/Kin in Washington, D.C. and chef Karen Akunowicz of Fox & the Knife in Boston.
