AT&T Rolls Out New Hybrid OTT Service – AT&T TV – Nationwide
AT&T Monday launched its new over-the-top service AT&T TV nationwide hoping the bundle of reside channels, on-demand library and 500 hours of cloud DVR storage will fill a distinct segment with customers because it combines the texture and options of an OTT platform with the familiarity of a standard TV subscription expertise.
AT&T TV’s reside TV packages embody sports activities information and quick access all streaming apps, together with WarnerBros. sister service HBO Max when it launches in Might, Netflix, Disney+ and others. AT&T TV comes with voice-controlled distant and Google Assistant in-built – enabling viewer to “management every little thing from accessing a present, altering the room temperature, taking part in your favourite playlist or dimming the lights,” the corporate stated.
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The software-based service requires a two-year subscription. Inside AT&T’s footprint – throughout 21 states – the corporate is providing AT&T TV and ultra-fast 1 gigabit AT&T Web for $39.99 a month for video and $39.99 month for web – so a complete of $79.98. That price would improve within the second yr relying on the kind of bundle. It’s attainable to rapidly arrange the service at residence with out requiring an set up appointment, AT&T stated,
The corporate had launched it initially in 13 markets final yr.
“Our clients instructed us what they need from their TV service and we constructed AT&T TV round that,” stated Thaddeus Arroyo, CEO of AT&T Client, within the announcement.
These are complicated instances. AT&T TV stands alongside one other product known as AT&T TV Now, which is only app-based however presents a lot of the similar content material. That service was beforehand known as DirecTV Now, after AT&T’s satellite tv for pc broadcaster. DirecTV nonetheless has its conventional subscribers though the quantity is falling. So does AT&T U-Verse, the telco’s authentic triple-play providing. A spokesman stated the corporate is not making an attempt to construct U-Verse. An built-in platform like AT&T TV presents the identical packages and content material plus an array of leisure apps accessible with out further remotes and aggravating inputs.
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