Belinda Lui has taken up her new job as president and MD at Asia of the Motion Picture Association, the Hollywood studios’ collective lobbying body. The appointment was announced in October a year ago by MPA chairman and CEO Charles Rivkin.

Lui replaces Mike Ellis that has stood down afterwards 20 years at the part. Ellis, who had been last week in Beijing in an yearly MPA occasion, will remain an advisor to the company for a transition period.

Trained as a lawyer, Lui has been WarnerMedia’s senior executive in the area. She had been head of international relations and public policy in Asia-Pacific in AT&T WarnerMedia.  Her remit included: government affairs for AT&T, WarnerMedia, Warner Bros., HBO, and Turner Broadcasting, such as CNN); cybersecurity; and information privacy.

Lui is going to be established in Hong Kong and will report to Gail MacKinnon, the MPA’s senior executive VP for international policy and administration affairs. “Belinda unites the MPA at a time of deep growth and opportunity for the movie and television sector from the Asia-Pacific area,” said MacKinnon.  “She is widely admired as a strategic leader with profound insight to the Asia-Pacific sector. Throughout her part-time profession, Belinda has given thought leadership on technology and media issues across many fora. Her history of brokering strategic ventures and collaborative management style is going to be a fantastic advantage to the MPA and its own associates.”

“This is an exciting period of innovation, development and chance for the market, and Asia-Pacific is among the world’s most energetic and intricate areas,” explained Ms. Lui.

The MPA’s six members are Walt Disney Studios Motion Pictures; Netflix, Paramount Pictures, Sony Pictures Entertainment, Universal City Studios; and Warner Bros.. Entertainment.