CAA’s Eric Wattenberg Joins Wheelhouse Group as Chief Content Officer
Eric Wattenberg, longtime CAA representative and mind of its other television division, has combined producer Brent Montgomery’s Wheelhouse Group as chief content creation.
Wattenberg will spearhead content creation round Wheelhouse’s TV, movie and electronic operations, in addition to its own Wheelhouse Labs branded entertainment wing. The deal is a coup for the organization, started by”Pawn Stars” founder Montgomery at January 2018 after obtaining his final payout on the $360 million sale of his preceding Leftfield Entertainment banner to ITV Studios.
Within the previous two decades, Wheelhouse has established innovative pacts with Jimmy Kimmel’s Kimmelot, actor-producer Zachary Quinto and athletes like Steph Curry, Carmelo Anthony and Odell Beckham Jr.. Wheelhouse owns a Vast Majority interest in Den of Thieves, the live event production firm, also it has a Variety of interests in manufacturing banners such as Campfire, Spoke Studios and Portal A.
Montgomery, CEO of Wheelhouse, recruited Wattenberg to oversee content creation since Montgomery turns his attention on creating resources of production financing straight from advertisers and on customer product development. Wheelhouse has made lots of investments in startups and budding companies which have capacity to be accommodated into media possessions.
To date, Wheelhouse has spent a couple of businesses such as men’s activewear lineup Rhone, live outside exercise support Hydrow, culinary community Food52 and children’s media firm Goldieblox, making engineering-related toys created for women.
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Wattenberg has been an perfect selection for the main content officer function due to the thickness of his connections in the creative community and his expertise in packaging series jobs for a broad swath of all TV buyers.
“that I was trying to find a person with my level of connections with buyers and manufacturers to have lots of things off my plate,” Montgomery told Variety. “I wanted someone who could keep up with the dream of what we’re attempting to construct.”
Located in New York, Wattenberg was with CAA because 2009, climbing to the mind of its choice TV arm. Before CAA, Wattenberg was a representative at N.S Bienstock and also at William Morris Agency. Montgomery noted his first-ever meeting with an agency was using Wattenberg. Both are friends and colleagues ever since.
Throughout his tenure in CAA, Wattenberg’s customers have surrounded marquee titles — Kelly Ripa, Andy Cohen, Nick Cannon, Hoda Kotb, Billy Porter and Neil Patrick Harris one of them — and manufacturing banners such as Picture Entertainment, BBC Worldwide Prods. and Matador Entertainment. Wattenberg known as CAA”a notable agency which makes you want to be the best,” but the opportunity to change gears and utilize Montgomery was too persuasive to come.
“Brent’s eyesight for Wheelhouse Group as an aggregator of gift, content, manufacturers and funding feels just like a swing for the fences at the development of the enterprise. It’s a visually appealing, entrepreneurial prospect I just could not pass up,” Wattenberg said. “I’m very thankful to my colleagues at CAA for its wonderful opportunities and friendship they’ve provided me 10 years, and that I intend on continuing to work together very carefully in this new venture”
