Cannes Lions Canceled for 2020 – Variety
There shall be no Cannes Lions in 2020, in spite of everything.
Organizers confirmed Friday that the annual Cannes promoting market won’t go ahead this 12 months. The choice comes virtually a month after the occasion, set to run in June, was given provisional dates in October.
Nonetheless, organizers have now taken the step of shelving the market altogether, with new dates set for June 21-25, 2021.
“Because the influence from COVID-19 continues to be felt the world over on shoppers and our clients throughout the advertising and marketing, inventive and media industries, it has change into clear to us our clients’ priorities have shifted to the necessity to defend folks, to serve shoppers with important objects and to concentrate on preserving firms, society and economies,” stated organizers.
“Cannes Lions at its core has all the time been about creativity and the Lions. We understand that the inventive neighborhood has different challenges to face, and easily isn’t ready to place ahead the work that may set the benchmark. Our troublesome determination follows in-depth consultations with our companions and clients and displays the unprecedented societal, well being and financial challenges at the moment dealing with the world, in addition to our need to take away any uncertainty concerning the working of the awards and occasion for our companions and clients.”
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Extra to return.