The state music tv system that began the”Next Ladies of Nation” franchise is now promising to become”Half Women of Nation.” CMT announced Tuesday that all of its music video programming blocks will consist of 50% female artists from here on out.

“Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists,” the network tweeted. “That means 50/50. #CMTEqualPlay”

“We want to build on the great work we have already been doing we with our Next Women franchise and start to take action,” Leslie Fram, CMT’s senior VP of music strategy, tells Variety. “We don’t want to look at the same results in a year from now. We hope other partners will join in this effort. It’s important for the future of our format.”

Fram says that more announcements in this campaign will be forthcoming.

CMT has established itself as one of the top advocates for gender parity in what has lately been a superbly female-starved format. The community’s CMT Next Women of Country platform for splitting female musicians includes a tour annually which typically matches a veteran singer with novices on the street. This year’s tour will probably possess Tanya Tucker as headliner, using lots of developing functions trading the opening slot.

annually that the system creates a”CMT Artists of the Year” particular, also in 2018 committed the whole app to honoring female musicians.

The ceaseless controversy within the inequity between women and men in the state radio flared anew last week, as a Variety editor’s converse about wireless unspoken rule against enjoying with two female musicians in a row turned into an internet argument that had artists such as Kacey Musgraves and Kelsea Ballerini raging about the topic.