• News
  • Entertainment
    • Movies
    • Hollywood
    • Bollywood
    • Technology
    • Music
    • Deals
    • Games
    • Fashion
  • Finance
  • Crypto
  • Casino

Coping With COVID-19 Crisis: R&C PMK’s Craig Greiwe On Who’ll Play The Lew Wasserman Role To Lead Hollywood Through This Mess


With full acknowledgment of the large image implications of a pandemic that has already claimed hundreds of lives, cratered international economies and closed worldwide borders, Coping With COVID-19 Disaster is a discussion board for these within the leisure house grappling with myriad penalties of seeing an amazing {industry} screech to a halt. The hope is for an change of concepts and experiences, and solutions on how companies and people can greatest trip out a disaster that doesn’t appear to be it is going to abate any time quickly.

Craig Greiwe, Chief Technique & Transformation Officer at Rogers & Cowan PMK focuses on the necessity for management & coordination in a titan-less, COVID-19 Hollywood, asking for a brand new job power to assist steer the enterprise by way of this disaster.

Associated Story


Peter Bart: Conflicts Jolt Hollywood Dealmakers As Agents Prowl New Corridors Of Clout

COPYRIGHT_BP: Published on https://bingepost.com/coping-with-covid-19-crisis-rc-pmks-craig-greiwe-on-wholl-play-the-lew-wasserman-role-to-lead-hollywood-through-this-mess/67397/ by Cecilia Jones on 2020-03-19T21:31:38.000Z



Within the final week, we’ve gone from seeing our {industry} working at full tilt to a chilly cease as we confront the worst disaster of the final century, already in the midst of a pivotal time for our {industry}. Within the identify of prevention, studios, networks, and companies have shuttered workplaces, productions, and programming. Those that can nonetheless work are working from house, whereas hundreds of others are furloughed or laid off. Grocery cabinets could also be quickly naked, however the panic behind them could be very actual and long-lasting. Hundreds—even those that are members of guilds and unions with emergency funds however notably those that should not—are questioning what to do, who to show to, and, most significantly, what’s going to occur to our {industry}. And but, as of this writing, there isn’t a one to reply them.

Particular person corporations are working with their workers in actual time to reassure them, after all. Companies have advantages applications and VPNs and HR departments offering each day updates. Productions are assuring their crews they may return. Studios are releasing blockbusters early for shopper consumption. However what we actually want is reassurance from a coordinated management effort throughout this city and our {industry}, not a patchwork quilt of personal communications. We’d like coordinated, sensible management from everybody, collectively.



Alfred Hitchcock, WassermanKobal/Shutterstock



Positive, there might not be a cohesive plan, however why ought to that cease us from creating one? Within the outdated days, Jack Valenti, Lew Wasserman, or one other {industry} titan would have picked up the cellphone to each community and studio government and invited, cajoled, induced, berated, or kindly goaded them right into a single cohesive and calming message. And that message could be adopted up by an precise plan for a return to normalcy—one thing that’s necessary not only for our {industry}, however for our whole nation, who depends on our programming to flee, really feel, emote, and bond.

Within the absence of titans, now we have sprawling company empires who’ve taken “America first” to a company- or agency-level. I could know what’s occurring at my firm, and also you may know what’s occurring at yours, however what’s our {industry}’s plan to develop a plan round this globe-changing disaster? When it ends, and it’ll finish, what might be our plan to rise from the ashes and set up ourselves higher than ever earlier than?



We don’t have one, however we should always. Now’s the time to steer and supply consolation, after we are at our most unsure; to not wait till issues are clearer. I hope this letter serves as a name to motion, particularly to create an industry-wide working group or job power to deal with not simply our response to this disaster however to the very way forward for our {industry} after it.](https://pmcdeadline2.files.wordpress.com/2017/08/lina-wertmuller-sophia-loren.jpg)


Each studio head, community honcho, and company chief ought to endorse an open letter that might, in a single cohesive assertion, clarify to our {industry} that:

• Individually, we’re caring for our workers as a lot as our shareholders;• Collectively, we’re caring for one another as a lot as for ourselves;• Arduous selections lie forward, however we won’t take them frivolously, and we’ll proceed to financially help people so long as doable;• We’re engaged on a plan for these most in want now, together with however not restricted to those that aren’t protected by insurance coverage, advantages plans, guilds, and unions;• We’re additionally engaged on a plan to coordinate our {industry}’s efforts to return to normalcy in order that, when authorities and circumstances allow, we are able to get again on observe sooner than ever;• We’ll put our folks first, and coordination above particular person curiosity, for the advantage of our {industry} as a complete;• And most significantly, that we’re creating a proper job power whose work we’ll all endorse and help, to deal with all the above.

And as soon as we’ve reassured the general public with a gap letter, we’ll have to arrange the duty power. The group ought to be composed of equal illustration from representatives round our {industry}, together with:

• Unions and Guilds• Companies• Monetary & Legislation Companies• Studios and the MPAA• Networks & Streamers• Subsequent Gen & New Media• AMPAS, ATAS, and NATAS

These people should characterize the bigger entire, and have to have the help, buy-in, and endorsement of their respective constituents. Collectively, they want a proper construction and a impartial, guiding head. And so they should take measured, thought of, however rapid motion. Some beneficial actions might embody:

• A working manifesto and guiding ideas for the general public in full transparency;• An sincere evaluation of the wants of the {industry} throughout this time of disaster and after it;• A fund for these most in want, fueled by contributions from main firms and filmmakers, creators, and actors with essentially the most assets, and specializing in loans and different emergency monetary help;• A listing of further private and non-private assets, with a 24-hour hotline for anybody within the {industry};• A coordinated effort throughout all firms and unions to intention for equal however proportional monetary help, no matter whether or not you’re a publicist, gaffer, cinematographer or assistant;• Coordinated tips for programming, centered on creators, audiences, and security; For instance, are closed units endorsed; ought to we break the theatrical window; when can and will folks return to work?• A coordinated, sustained, and new lobbying effort of federal and state governments to financially help the return of manufacturing when well being officers allow, together with new tax incentive applications and different monetary helps;• A protracted-term technique for streamers, networks, and studios to return to success, together with a coordinated effort to get customers again in theaters when chains are allowed to re-open;

Collectively, our leaders should reassure not simply our whole {industry}, however our nation, that we, too, are a part of the answer, even because it develops in actual time. There’s no motive to let the mud settle when actual folks want actual reassurance and assist at present. We must always give it to them.

These are just some solutions, and they’re solely mine. The very best ones would be the work of many. I could also be one voice, however I’m asking for others—all of ours.

We should lead. And so as to lead, we should coordinate and be a part of forces to confront a disaster the likes of which now we have by no means seen and hope to by no means see once more.


Share: Twitter | Facebook | Linkedin

About The Authors

Cecilia Jones

Cecilia Jones - Cecilia Jones loves to write about movies, music, and the most popular and exciting news.

Recent Articles

  • Betwinner App Review


    Betwinner App Review

    Instructions on how to download and use the application for players from Bangladesh

  • How To Create Multiple Streams Of Income In 2023? Learn How To Generate Passive Income


    How To Create Multiple Streams Of Income In 2023? Learn How To Generate Passive Income

    If you've read a lot of entrepreneurship-related articles, you've certainly observed that the majority of business owners have various revenue streams. So, how to create multiple streams of income?

  • How Much Do You Get Paid To Donate Plasma?


    How Much Do You Get Paid To Donate Plasma?

    How much do you get paid to donate plasma? A part of your blood called plasma, which is used to treat illnesses, can be sold for a profit. This is a simple way to make some quick cash while simultaneously helping those in need.

  • Jalynn Elordi - The Sister Of Jacob Elordi And An Australian Model


    Jalynn Elordi - The Sister Of Jacob Elordi And An Australian Model

    The fact that Jalynn Elordi is Jacob Elordi's sister has propelled her to fame as an Australian model and part of the famous Elordi family. A well-known Australian actor, Jacob Elordi, has appeared in original productions for Netflix such as "The HBO/A24 spine chiller Euphoria and The Kissing Booth."

  • Sireesha Bhagavatula - A Playback Singer And Musician From Visakhapatnam In Andhra Pradesh


    Sireesha Bhagavatula - A Playback Singer And Musician From Visakhapatnam In Andhra Pradesh

    An Indian vocalist by the name of Sireesha Bhagavatula is well known. She has been a contestant on several reality television series, including a selection of Tamil and Hindi reality shows. She was a contestant in the 12th season of Indian Idol on Sony TV.

  • Vansh Sayani - An Indian Child Actor Who Gained Fame As Vivan In Baalveer Returns


    Vansh Sayani - An Indian Child Actor Who Gained Fame As Vivan In Baalveer Returns

    Vansh Sayani is a talented young artist from India. He has been in a number of different television series, some of which are Baalveer Returns, Saath Nibhana Saathiya, and Ishqbaaz. In addition to that, he has worked on more than fifty other advertisements. Vansh is originally from the city of Mumbai in the state of Maharashtra.

  • At Least 100 People Has Died After A Bomb Blast In A Pakistan Mosque


    At Least 100 People Has Died After A Bomb Blast In A Pakistan Mosque

    At least 100 people has died after a bomb blast in a Pakistan mosque on Tuesday. The incident happened after a suicide bomber blew up a mosques in Peshawar, in the northwest of Pakistan.

  • The Science Behind Insomnia - Causes And Cures


    The Science Behind Insomnia - Causes And Cures

    Common sleep disorders include insomnia, which may leave sufferers feeling exhausted throughout the day. It has the potential to alter one's vitality, disposition, health, and quality of life. Some individuals suffer from chronic insomnia that lasts for a month or longer.

  • How Many Jobs Are Available In Major Pharmaceuticals?


    How Many Jobs Are Available In Major Pharmaceuticals?

    There are numerous positions available in large pharmaceutical companies, ranging from marketing to drug research and development. So, how many jobs are available in major pharmaceuticals?

  • Jane Marczweski - America's Got Talent Contestant

  • Abhishek Banerjee Actor - Best Known For Role In Stree And Rashmi Rocket

  • Shobhita Rana - An Indian Model Turned Punjabi Actress

  • Kamiya Jani - An Indian Journalist, Content Creator, Anchor, YouTuber, And Social Media Influencer

  • Rio Tinto Has Issued An Apology For The Loss Of A Small Radioactive Capsule In Australia