Banijay Group, which is within the means of buying Endemol Shine, has appointed Cathy Payne as CEO of Banijay Rights to steer the enterprise’ rising world distribution technique and spearhead the division by means of its subsequent chapter.

Payne was beforehand CEO of Endemol Shine Worldwide the place she labored for a decade earlier than stepping down final yr. Previous to that, Payne was chief government at Southern Star Worldwide the place she was answerable for constructing one of many largest distributors of English-language content material outdoors of the U.S. for over 20 years.

As a part of the manager shakeup, Tim Mutimer will take the function of EVP for EMEA gross sales and acquisitions at Banijay Rights.

Payne will begin her new function on April 27, reporting to the CEO, Marco Bassetti. “Cathy is an distinctive chief and extremely well-respected business mogul. A inventive entrepreneur with extraordinary market information and industrial intelligence, she is behind among the world’s largest distribution successes,” mentioned Bassetti.

The Banijay Rights catalog presently includes among the world’s main codecs and titles together with “Survivor,” “Versailles,” “Temptation Island” and “Spouse Swap.”

Banijay introduced its $2.2 billion deal for Endemol Shine again in October and is awaiting approval from anti-trust authorities. It not too long ago accomplished its refinancing drive to boost €2.three billion ($2.48 billion) for the acquisition of the corporate.

The merged entity can be the biggest non-U.S. participant out there, with a much bigger catalog than the primary U.Okay. gamers, BBC Studios and ITV Studios. The mixed group shall be held by LDH (67.1%), which includes Financière LOV, De Agostini and Fimalac, the funding firm of Marc Ladreit de Lacharrière, and French media large Vivendi (32.9%).