Fox’s Charlie Collier On Mounting Coronavirus Live Relief Special In 10 Days With ‘The iHeart Living Room Concert for America’
On March 16, the 2020 IHeartRadio Music Awards had been postponed simply two weeks earlier than they had been set to air on Fox from the Shrine Auditorium in Los Angeles. Like nearly all massive venues, the Shrine was closed for all occasions to assist gradual the unfold of the coronavirus by eliminating large crowds.
After the choice to place the awards present on maintain, “we saved speaking what may be potential to air as a substitute,” Fox Leisure CEO Santorini Collier mentioned Monday morning. “The mission was to see if we may do something that was good at a time when individuals attempt to do good in a extra significant manner.”
The outcome was an hourlong reside particular, Fox Presents The iHeart Dwelling Room Live performance for America, hosted by Elton John and that includes such stars as Billie Eilish, Mariah Carey, Tim McGraw, Camila Cabello, Alicia Keys and Backstreet Boys, which aired on the night time the IHeartRadio Music Awards had been supposed to participate. It’s benefiting Feeding America and First Responders Kids’s Basis.
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The particular had a really fast turnaround. “Ten days in the past, the concept was introduced that there may be a method to have front room live performance,” Collier mentioned, giving credit score to the community’s President of Different Rob Wade and iHeartRadio’s Leisure Enterprises President John Sykes.
A TV live performance particular pulled collectively in just some days, that includes A-list performers with no crew round them is one thing that in all probability would’ve been thought-about unthinkable only a month in the past, Collier mentioned. “Every little thing needed to be invented and reinvented, and everybody needed to be versatile,” he mentioned.
The lineup was fluid till hours earlier than airtime, with new expertise approaching board. The particular, which aired commercial-free on Fox as properly on iHeartMedia radio stations nationwide and by way of the iHeartRadio app, has already raised greater than $eight million for the 2 charities. It continues to be accessible on Fox and iHeartRadio’s digital platforms and is streaming for a number of days on YouTube, so the ultimate tally is predicted to be greater.
Main the listing of donors had been sponsor Procter & Gamble’s $500,000 contribution, which was matched by Fox. The community additionally double matched any donation by firm workers.
On Fox alone, Dwelling Room Live performance for America drew 4.6 million viewers and 1.three score in adults 18-49 (Reside+Identical Day), tying ABC’s American Idol because the highest-rated broadcast program Sunday night time within the demo. (America Idol host Ryan Seacrest was pulling double obligation as he additionally appeared on the Fox particular.)
The profit’s success underscores the facility of broadcast tv as appointment viewing the place thousands and thousands of individuals can share the identical expertise on the identical time, Collier mentioned.
“When you’ve gotten this sort of tribute, what broadcast can do greatest is carry individuals collectively,” he mentioned.
Listed below are clips of among the performances from final night time, together with the Backstreet Boys singing I Need It That Method remotely from every of the quintet’s homes.