Fremantle & Simon Cowell’s Syco Are Adapting ‘The Greatest Dancer’ For China’s Dragon TV
Fremantle and Syco Leisure’s BBC One dance format The Best Dancer is being remade in China after the manufacturing corporations inked a deal to adapt the format on the peak of the coronavirus pandemic.
Fremantle and Simon Cowell’s Syco have teamed with Shanghai Media Group to develop The Magnificent Dancer for China’s Dragon TV. The present will launch regionally later this spring.
The settlement marks Fremantle’s first licensing deal in China after final yr it pulled again from manufacturing within the nation, the place it made China’s Obtained Expertise for Dragon TV. The deal was additionally negotiated as China was engulfed within the COVID-19 disaster.
Ganesh Rajaram, Fremantle’s basic supervisor and EVP gross sales ion Asia, stated: “China is a particularly completed and complicated market in the case of worldwide codecs. We’re proud to be partnering once more with SMG, who we work with on China’s Obtained Expertise, to convey The Magnificent Dancer (伟大的舞者) to China. This deal is testomony to their dedication and dedication to an inspirational new dance present within the area.”
Yu Track, who works within the worldwide division of Dragon TV, added: “We look ahead to sharing experience and deepening our robust relationship all through the event course of, and we additionally hope to have extra cooperation with Fremantle and SYCO sooner or later to create extra profitable exhibits.”
COPYRIGHT_BP: Published on https://bingepost.com/fremantle-simon-cowells-syco-are-adapting-the-greatest-dancer-for-chinas-dragon-tv/90969/ by Cecilia Jones on 2020-04-09T09:42:04.000Z
The Magnificent Dancer deal was brokered by Haryaty Rahman, Fremantle’s SVP of distribution in Asia. The present has aired for 2 seasons on BBC One, though there have been reviews it could possibly be axed after disappointing rankings.
