Shahid, the Center East VOD platform run by MBC Group, has named Jakob Mejlhede Andersen as its new Chief Content material Officer.

Andersen will oversee the content material technique for each Shahid and its premium providing, Shahid VIP, dealing with unique content material, unique premieres, and licensed programming, in Arabic and different languages.

An government with greater than 20 years within the TV biz, Andersen beforehand served as CEO of NENT Studios UK and VP and CCO of Viaplay within the Nordic area. He’s fluent in English, Danish, Swedish and Norwegian.

Shahid was relaunched in January with a brand new look and a better emphasis on unique premium content material. MBC has mentioned it’s planning to extend its unique drama content material manufacturing fourfold within the textual content two years.

“We’re delighted to have Jakob on board with us right here at MBC Group,” commented MBC Group CEO, Marc Antoine d’Halluin. “We’re assured he has the insights and expertise to steer Shahid’s content material within the path we’re envisioning. Thrilling occasions lie forward to make sure we’re at all times providing the most effective of the most effective to our loyal viewers, to not point out essentially the most various premium content material providing within the area.”

“This can be a new and thrilling step ahead in my profession, and I’m thrilled to be becoming a member of MBC Group’s Shahid staff within the Center East,” added Andersen. “I wish to thank Marc Antoine d’Halluin for the chance, and sit up for what lies forward and what we’ll all create collectively.”