If there is a business that knows how to maintain reapplying TV hits the atmosphere for the very long haul, it is Bunim/Murray Productions.

Perhaps that includes instilling franchises such as”The Real World” and”The Challenge” using all the staying power to endure for at least three decades. But Bunim/Murray CEO Gil Goldschein will acknowledge that if it comes to what might be his biggest hit of all, E!’s”Keeping Up With the Kardashians,” he’s slightly mystified as to how America’s most renowned family has managed to maintain their mad train onto the tracks for 18 seasons and counting, but he believes it boils down to some very simple secret.

“From a family perspective, an individual would not think of, particularly with the degree of success and celebrity they are currently at, no, I would never have believed it’d go on as long as it’s,” Goldschein says about the most recent episode of this Variety podcast”Strictly Business.” “However, the secret to success would be, provided that they continue to stay open about their lifestyles, individuals will continue to observe.”

Goldschein also opens up regarding the struggle Bunim/Murray confronted getting Kardashians to catch on beyond the U.S., in addition to the trends shaping the reality-TV area, where he has headed the company in a variety of capacities over the last decade as part of a bigger unscripted manufacturing powerhouse, Banijay Group.

“Strictly Business” is Variety‘s weekly podcast featuring talks with business leaders about the company of entertainment. Past episodes comprise conversations with Discovery CEO David Zaslav and Dana Walden, co-head of all 20th Century Fox Television and Fox Television Group. A brand new episode debuts every Wednesday and can be downloaded iTunes, Spotify, Google Play, Stitcher and SoundCloud.