Movie Theaters and Concerts Could See Major Attendance Drop Post-Pandemic (Study)
After a month of accelerating nervousness and self-isolation because of the coronavirus pandemic, audiences within the U.S. are largely not wanting to return to public occasions as soon as the disaster subsides, based on a brand new examine.
In a survey of 1,000 shoppers within the U.S., 44% of respondents mentioned they might attend fewer massive public occasions, even as soon as they’re cleared by the CDC, with 38% saying they’d attend about the identical quantity, and 18% saying they’d attend extra. And 47% agreed that the concept of going to a serious public occasion “will scare me for a very long time.”
The examine was printed by Efficiency Analysis, a sports activities and occasions analysis agency, in partnership with Full Circle Analysis Co.
The information for film theaters was notably grim, with 49% of respondents saying it might take a couple of months to by no means for them to return, and 28% saying that they are going to attend film theaters much less typically as soon as they’re secure. Whereas 15% of respondents mentioned they plan on going to the films extra typically post-pandemic (and 58% mentioned their attendance gained’t change), the web impact suggests an alarming erosion of theatrical returns that theater exhibitors and studios alike can in poor health afford.
Main indoor live performance venues, indoor sports activities venues, and — of serious curiosity to the Walt Disney Firm — theme parks seem like the toughest hit by the pandemic, with 56%, 51% and 50% of respondents respectively saying it might take wherever from a couple of months to probably by no means for them to return, even after they’ve been deemed secure. A 3rd of respondents additional mentioned they plan to attend indoor sports activities venues and indoor live performance venues much less typically after the COVID-19 epidemic has subsided.
COPYRIGHT_BP: Published on https://bingepost.com/movie-theaters-and-concerts-could-see-major-attendance-drop-post-pandemic-study/80768/ by Cecilia Jones on 2020-03-31T22:07:27.000Z
Outside parks and seashores, out of doors sports activities venues, and zoos and aquariums seem like the least affected, with 64%, 56%, and 55% of respondents respectively saying they might return instantly or inside a couple of weeks.
Even for individuals who do say they are going to return to public venues, nonetheless, the opportunity of catching a pathogen will likely be entrance of thoughts: Two-thirds of respondents mentioned their concern over the cleanliness and sanitation of venues and restrooms will likely be larger than previous to the pandemic; 65% acknowledged concern for the cleanliness of meals service areas; and 59% mentioned they are going to be involved about crowds and their common proximity to strangers.
The information isn’t solely dangerous, nonetheless: 46% mentioned they are going to worth going to public occasions greater than they did earlier than, and 53% reported a “pent-up need to attend the occasions I like” as soon as the pandemic is over.
A overwhelming majority of respondents — 66% — mentioned the choice by main sports activities organizations to droop public occasions was “about proper.”
The examine, which has a margin of error of three%, drew from shoppers in Full Circle’s analysis panel, who had been surveyed between March 23 to 26 — when the variety of confirmed COVID-19 circumstances within the U.S. practically doubled from 43,667 to 83,836. The variety of confirmed U.S. circumstances at present stands at over 184,000, as of Tuesday afternoon.
Todd Spangler contributed to this report.