Nickelodeon Launches #KidsTogether To Help Kids & Families During The Coronavirus Crisis
Nickelodeon is doing its half to assist children and households amid the coronavirus disaster. The community has launched #KidsTogether, a worldwide, multiplatform prosocial initiative with ideas for youths and households on how one can keep wholesome in the course of the viral outbreak, in addition to concepts for actions to do collectively at house.
The content material will probably be out there beginning at this time and will probably be ramping up all through the remainder of the week and past. It consists of short-form digital and linear content material that includes SpongeBob practising social distancing, the Bubble Guppies demonstrating correct hand-washing methods, and Chickaletta and the PAW Patrol showcasing some dance strikes to advertise bodily exercise and wellness. You’ll be able to watch one of many PSAs beneath.
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The marketing campaign additionally options Nick-branded interstitials made in partnership with GoNoodle that encourage children to stand up and get shifting, printable Blue’s Clues & You! exercise sheets and Bubble Guppies coloring pages, together with offscreen actions and video games.
Nickelodeon has seen a rankings uptick in the course of the coronavirus outbreak with extra individuals hunkering down at house. Since this previous Friday, Nickelodeon’s portfolio of linear networks have been up 16% with Children 2-11 in comparison with the prior 4 weeks. On Monday, rankings surged 36% during the last 4 weeks’ common, and had been up 15% in comparison with the identical time interval final 12 months. Nickelodeon itself has been up 18% in comparison with the final 4 weeks, additionally pushed by Monday’s robust rise. Scores for that day had been up 27% over the latest common, and +11% in comparison with final 12 months.
Moreover, Noggin–Nickelodeon’s direct-to-consumer interactive studying service for preschoolers–will probably be supplied at no cost for 3 months beginning subsequent week to hundreds of thousands of children in want via the assistance of nationwide companion organizations, together with the Nationwide Head Begin Affiliation and First Guide. Noggin’s free trial interval may even be prolonged to 60 days to all new subscribers, efficient on the finish of the month.
Nickelodeon’s #KidsTogether initiative is a part of ViacomCBS and Advert Council’s just lately introduced #AloneTogether, a nationwide marketing campaign to advertise security and unity within the coronavirus period.
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