Nielsen Says Streaming Surged 50% For Week Of March 16 From Year Ago – ‘Spenser Confidential’ On Netflix Most Watched
Nielsen provided extra affirmation that streaming is a giant beneficiary as a lot of the nation shelters-at-home through the coronavirus pandemic. The rankings company mentioned minutes spent on streaming content material within the U.S. was up 50% for the week of March 16 from the yr earlier.
Streaming minutes – 156 billion – have been up about 36% from 115 billion the week of Feb. 24. The general share of streaming on televsions amongst houses has elevated at a gentle clip practically each week over the previous 4 weeks, Nielsen mentioned. It at the moment stands at 23% of all viewing being executed on TVs as of the week of March 16 versus 14% the identical week a yr in the past.
Netflix nabbed the most important share of any streaming platform through the week with 29%, adopted by YouTube at 20%, %, Hulu at 10% and Amazon at 9%.
Mark Wahlberg-starrer Spenser Confidential on Netflix was probably the most seen content material on streaming for the week, adopted by The Workplace, additionally on Netflix.
What Nielsen calls the “different” – a bucket of all different streamers – has seen a major rise, accouting for 31% of viewing. Disney+ is included in that bucket and has benefitted from children and youths staying at residence and Frozen 2 dropping early. The “different” bucket, which additionally contains CBS All Entry, rose from 23% the identical week the yr earlier than, whereas Netflix and Hulu each misplaced share. They ended the week with 36% and 15% of the market, respectively.
COPYRIGHT_BP: Published on https://bingepost.com/nielsen-says-streaming-surged-50-for-week-of-march-16-from-year-ago-spenser-confidential-on-netflix-most-watched/80602/ by Cecilia Jones on 2020-03-31T19:57:01.000Z