Orlando Puerta, Label Executive and Dance Music Champion, Dies – Variety
Orlando Puerta, a veteran of Warner Bros. Data, the place he labored from 1997 to 2009 as a promotion and advertising govt, and a longtime advocate of dance music, died within the early morning hours of Saturday (April 4) of an higher respiratory an infection. He was 55. Though he was examined for the coronavirus, the outcomes had not been returned earlier than his passing. Puerta was a most cancers survivor, as famous on his social media.
The Los Angeles-based Puerta most not too long ago returned to operating his personal firm Citrusonic LLC and Citrusonic Label Group, the place he served as president. He specialised in club promotion, advertising and A&R over his 30 years within the enterprise and was identified all through the trade as a staunch Madonna devotee.
A word on the Citrusonic Fb web page asserting Puerta’s loss of life reads as follows:
It’s with nice disappointment that we tearfully announce the passing of our founder, chief and pricey good friend Orlando Puerta.
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Orlando handed peacefully in hospital Saturday morning at 3:40 AM after a brief however extreme battle with higher respiratory an infection. At the moment we’re awaiting additional particulars and the outcomes of a COVID-19 check carried out previous to his passing.
We perceive that Orlando has touched us all in numerous however related methods and we grieve with you. We’re saddened that as a result of quarantine efforts in our area we won’t be able to conduct a funeral or burial at the moment. We are going to preserve you knowledgeable of updates.
Orlando was a champion of Dance Music, of free thought and a lover of life, music and animals. We are going to proceed his legacy at Citrusonic by carrying ahead his initiatives for all of our beloved shoppers, dj’s, musicians, remixers and followers. Likewise, now we have established a donation hyperlink the place family and friends can profit animals in leu of flowers and playing cards. We respect you.
Anybody who wish to focus on Citrusonic enterprise issues is inspired to succeed in out to email@example.com. Our management is unbroken, our enterprise is robust, and we are going to keep it up in reminiscence of Orlando’s epic multi-decade profession in Music. Extra to observe.
With love and prayer,
A gofundme has been arrange for donations in Puerta’s identify.
Writing of Puerta, songwriter Diane Warren stated: “He not solely was, and I hate the phrase was, a legend within the dance world however one of many sweetest kindest individuals I’ve ever identified. … He fought fiercely for what he believed in and for his buddies.”