We’ll say this about Parasite’s North American distributor Neon: It is aware of strike when the iron is scorching. Earlier this month, it expanded the movie’s theatrical rollout to 2,000 or so areas, regardless that it’s already available for purchase digitally and on Blu-ray, bringing in an additional $5.6 million over this previous weekend. Now, Neon is on the point of squeeze slightly more cash out of this scholar stone. As reported by Deadline, Neon is giving Parasite a one-week IMAX rollout, with the film—which gained Greatest Image, Greatest Worldwide Movie, Greatest Unique Screenplay, and Greatest Director for Bong Joon Ho on the Oscars—opening at 214 IMAX theaters within the U.S. and Canada tomorrow. It’s a considerably stunning selection, contemplating there aren’t any thrilling vistas or epic motion scenes in Parasite, however the look of disgust on Mr. Park’s face can be a lot extra devastating when it’s the dimensions of a faculty bus. Wealthy bastard.
That is all a part of a marketing campaign to spice up Parasite by the rankings of the highest-grossing overseas language movies of all time within the U.S., with the current theatrical improve bumping it to fourth place. If this retains up, and if this IMAX run makes some cash within the subsequent week, it may beat Hero and Life Is Lovely to take third or second place ($53.7 million and $57.2 million, respectively). One thing actually ridiculous must occur for it to beat the all-time report, although, which is held by Crouching Tiger, Hidden Dragon (it made $128.1 million in 2000).