Playboy Magazine Suspends Its Print Edition, Cites Coronavirus Concerns
Playboy journal has determined to droop its print version, marking the tip of normal publication by one of many world’s most-recognized periodicals.
The journal for males has struggled lately, as founder Hugh Hefner died and the print promoting business dived. Playboy briefly experimented with a “no nudity” coverage earlier than returning to its roots, however the web has created powerful competitors for its as soon as risque choices.
CEO Ben Kohn of Playboy Enterprises mentioned the disruptions from COVID-19 have been an excessive amount of to beat for the publication, which first appeared on the finish of 1953. .
“Final week, because the disruption of the coronavirus pandemic to content material manufacturing and the provision chain grew to become clearer and clearer, we have been compelled to speed up a dialog we’ve been having internally: the query of remodel our US print product,” mentioned in a letter posted to Medium. “We now have determined that our Spring 2020 Problem, which arrives on US newsstands and as a digital obtain this week, will probably be our closing printed publication for the 12 months within the US.”
Associated Story
COPYRIGHT_BP: Published on https://bingepost.com/playboy-magazine-suspends-its-print-edition-cites-coronavirus-concerns/66258/ by Cecilia Jones on 2020-03-18T22:47:48.000Z
[
Hugh Hefner Movie Once Again Front And Center (Fold); RatPac Options Playboy Founder’s Rights
](https://pmcdeadline2.wordpress.com/2017/04/hugh-hefner-playboy-magazine-movie-brett-ratner-ratpac-entertainment-1201783337/)
[
Playboy will now undertake what it referred to as a “digital first publishing schedule.” the corporate mentioned. Kohn left the door ajar for future print merchandise, saying the corporate intends to carry again a print product subsequent 12 months in some kind. However common publication seems unlikely.
“It’s no shock that media consumption habits have been altering for a while – and whereas the tales we produce and the art work we showcase is loved by thousands and thousands of individuals on digital platforms, our content material in its printed kind reaches the arms of solely a fraction of our followers,” Kohn mentioned.
Playboy has been on a quarterly printing schedule since final 12 months. Kohn claims the Playboy enterprise as a complete is powerful and generates $three billion in international client spend annually, with video subscriptions a key part.
“Over the previous 66 years, we’ve grow to be way over {a magazine},” Kohn mentioned. “And typically you must let go of the previous to make room for the long run.”
](https://pmcdeadline2.wordpress.com/2017/04/hugh-hefner-playboy-magazine-movie-brett-ratner-ratpac-entertainment-1201783337/)
