Quibi Tops 1 Million Downloads in First Week – Variety
Quibi, the mobile-only streaming service from Jeffrey Katzenberg, surpassed 1 million installations throughout the first week of launch. In response to analysts, the big-budget, short-form video streamer has had a comparatively tepid reception due to the coronavirus pandemic.
As of Sunday, April 12, the Quibi app had been downloaded and put in 1.15 million occasions, in response to analysis agency Apptopia. The service launched with a 90-day free trial.
Downloads have been pretty evenly cut up between iOS and Android gadgets, with about 87% of the installs from the U.S. and 6% from Canada, in response to Apptopia knowledge. Quibi’s app is out there worldwide however the startup is focusing its advertising and customer-acquisition efforts on North America.
Quibi’s debut comes at an inopportune time: Your complete service is designed to be watched solely on cell gadgets, in episodic chunks of lower than 10 minutes whereas individuals are out and about. The COVID-19 disaster has left tens of millions caught indoors, and Quibi has pissed off some as a result of it might probably’t be streamed to a related TV set.
“Quibi was seemingly hoping for a greater launch…. the coronavirus has undoubtedly had an impression,” Adam Blacker, VP of insights and world alliances for Apptopia, wrote in a weblog submit. “It’s clear from utilizing the app that it’s greatest used whereas commuting to work, which isn’t occurring for many individuals proper now.”
On launch day, Quibi generated far much less chatter on social media than Disney Plus or Apple TV Plus did once they debuted. And Quibi’s one-week whole of 1.15 million app downloads in contrast with 12.5 million for Disney Plus over its first seven-day interval within the U.S., Canada and the Netherlands.
To be truthful, Quibi may be very totally different from Disney Plus, which has surged to 50 million paying clients in 5 months largely on the again of its well-known catalog of film titles, together with Star Wars, Pixar, Marvel and Disney movies. Quibi against this “made the daring transfer to launch with unique content material solely,” Blacker famous. Whether or not the originals-only technique pans out for Quibi stays to be seen, however the firm is breaking with historic precedent as just about each subscription-video service thus far first launched with licensed programming.
In the meantime, on Monday, Quibi launched seven new reveals and “chapterized” films, with three episodes of every obtainable.
These embrace Antoine Fuqua’s “#FreeRayshawn” starring Laurence Fishburneand Stephan James; “50 States of Fright” from Sam Raimi starring Rachel Brosnahan and Travis Fimmel; “The Stranger” from Veena Sud; and comedy “Agua Donkeys” from Humorous or Die. New unscripted sequence embrace: “Elba vs. Block” starring Idris Elba and stunt driver Ken Block; “Battle Like a Woman” starring the WWE Superstars; and “Let’s Roll” with Tony Greenhand.
Quibi’s launch lineup of 50 reveals included “Decide Judy”-style present “Chrissy’s Court docket” starring Chrissy Teigen; drama “Survive” starring Sophie Turner and Corey Hawkins; thriller “Most Harmful Recreation” starring Liam Hemsworth and Christoph Waltz; a reboot of “Punk’d” hosted by Likelihood the Rapper; and money-giveaway actuality present “Thanks a Million” from Jennifer Lopez.
Pictured above: Quibi’s “Elba vs. Block”