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Red Bull Hires Nat Geo’s Bernadette McDaid as Global Head of Content Development (EXCLUSIVE)

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Purple Bull Media Home has employed Nationwide Geographic and former Science Channel exec Bernadette McDaid as world head of content material improvement, Selection has confirmed.

The exec, who’s to start the function on Jan. 20, is to deal with increasing Purple Bull’s programming ambitions. McDaid, who has been primarily based out of London for the final three years, will relocate to Purple Bull HQ in Salzburg, Austria, for the function.

Fashioned in 2007, the leisure arm of the favored vitality drink firm produces and licenses short-form and long-form programming, in addition to function movies. It has a deal with sports activities, tradition and way of life content material, and owns Austrian TV community ServusTV, factual manufacturing firm Terra Mater Factual Studios and a third-party content material library generally known as the Purple Bull Content material Pool.

Purple Bull Movies and HBO just lately partnered on “Any Considered one of Us,” on professional mountain biker Paul Basagoita. In the meantime, in 2018, Purple Bull Media Home teamed up with Berlin-based house pioneers PTScientists to be the unique media manufacturing and distribution accomplice for “Mission to the Moon,” the primary non-public enterprise to land on the Moon.

Selection has confirmed that McDaid departed Nationwide Geographic over the vacations.

The channel’s mother or father group, Fox Networks Group, has been present process an in depth restructuring course of out of the U.Okay. in latest months following the Disney-Fox merger – a drawn-out course of that has impacted quite a few totally different roles.

Selection just lately revealed that many of the London-based and worldwide gross sales and advertising staffers at FNG Content material Distribution have departed. The gross sales unit offered programming from Fox’s worldwide cable nets, together with Fox and Nationwide Geographic.

McDaid, who was appearing head of improvement and programming, was one of many key execs for Nationwide Geographic in London. Selection understands that Hamish Mykura, EVP of programming and improvement, remains to be in place.

Previous to becoming a member of Nationwide Geographic, McDaid was a long-time Science Channel exec, most just lately serving as head of programming for the Discovery-owned community out of Washington D.C.

She crossed the pond to London in 2017 to hitch Nationwide Geographic, with a few of her exec producer credit together with “Operation Royal Wedding ceremony” and “Apollo: Missions to the Moon.”

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