Famously audacious RH CEO Gary Friedman is understood for his huge, brash bets on retail, to the tune of his $50 million, eye-popping showpiece of a RH Gallery in Manhattan’s Meatpacking District. Whilst opponents shutter their bodily retailer operations en masse, his technique has paid off — the inventory worth for Restoration {Hardware} Holdings has jumped by a wild 850% over the previous three years.

Now Friedman has taken his lofty wagers down a distinct street, to residential L.A. actual property. Earlier this month, amid a lot publicity, he shelled out $37 million for a brand-new Beverly Hills-adjacent property. However because it seems, he’s not stopping there — information reveal he’s quietly forked out one other $15 million for a second property elsewhere in the identical basic space.

Like his new $37 million mansion, the $15 million property just isn’t situated in Beverly Hills correct; somewhat, it’s tucked up into the hills above the town, in a neighborhood of Los Angeles often called Beverly Hills Publish Workplace. The two.8-acre lot, which sprawls throughout three contiguous parcels, is wondrously secluded — tucked away on the finish of an almost invisible cul-de-sac that’s shared with solely three different houses, none of that are owned by celebrities.

The property’s present construction, a dilapidated and partially-built shell of a mansion, is way from inhabitable however ripe for a intestine renovation or a complete teardown. The property flaunts majestic jetliner views that overlook Benedict Canyon and sweep out in direction of the Pacific Ocean and Catalina Island — when full, the addition of a modern new mansion might simply make this some of the coveted properties in all of the BHPO.

The property was bought to Friedman by Dennis J. Wong, a university roommate of billionaire former Microsoft CEO Steve Ballmer and minority proprietor of the L.A. Clippers NBA group. In addition to his basketball endeavors, Wong can also be a high-profile Bay Space actual property developer who — again in 2018 — bought his customized property in Atherton, Calif. for a whopping $29.2 million to businessman James Scapa and his spouse Sally.

Sadly for him, Wong didn’t fare so nicely on this 90210 enterprise. He purchased the property again in 2016 — in a lot the identical state it’s now — for $18.four million and first tried to flip it at a really optimistic $23.Eight million. Finally, he gave in to Friedman’s lowball supply, a brutal $3.four million loss earlier than hefty realtor charges, taxes and carrying prices.

Friedman’s plans for the property will not be but publicly recognized — though the place did switch with conceptual renderings of a slick new modern manse designed by the acclaimed South African architectural agency SAOTA, it appears extra seemingly that the perma-tanned enterprise guru will choose to raze all the web site and begin from scratch with a mansion of his personal customized creation.

After all, that total course of — design, permits, development, landscaping, inside furnishings — might simply take years, so it’s good he has that $37 million crash pad during which to attend.

Tyrone McKillen of Compass held the itemizing and likewise repped Friedman.