Scandinavia’s NENT Group to Deal with Scripted Content material Manufacturing, Distribution
Nordic Leisure Group (NENT Group), considered one of Scandinavia’s greatest media teams, is ready to reorganise and give attention to scripted drama and movie manufacturing and distribution. The corporate is wanting to usher in a minority fairness accomplice on board to bolster its scripted drama manufacturing enterprise.
As a part of the reorg, NENT Group will divest its companies in non-scripted manufacturing, branded leisure and occasions. The corporate has been ramping up its enter in scripted drama for a number of years and grew nearer to its subsidiary Viaplay, a number one streaming service within the Nordics.
Viaplay premiered 21 top quality authentic productions in 2019, and expects to premiere greater than 30 authentic productions in 2020. The streamer has the ambition to premiere a minimal of 40 authentic productions per yr going ahead. A few of Viaplay’s most profitable drama sequence embrace “Swedish Dicks” (pictured).
“This reorganisation displays how vital it’s for us to focus even additional on the chance we’ve got with scripted authentic content material, its relevance for our Viaplay streaming service and the growth ambitions that we’ve got for the approaching years,” stated Anders Jensen, NENT Group’s president and CEO.
“We subsequently have a transparent ambition to develop the variety of NENT Studios produced Viaplay Originals. We’ve got additionally confirmed that these and lots of different reveals are enticing to worldwide media companions, who’ve picked up the rights for key territories around the globe.”
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Jensen stated NENT Studios has already had talks with a number of potential buyers serious about backing the corporate’s push into scripted.
NENT Group regroups a number of manufacturing firms specialised in scripted content material, notably Mind Academy Nordics, Good Drama, EPIQ and Monster Scripted, in addition to Paprika. Within the U.Okay., NENT Studios cast a partnership with FilmNation Leisure.
The banner can also be established within the U.S. via the L.A.-based studio Picturestart. NENT Studios’ scripted manufacturing and distribution operations make up roughly 45% of its whole gross sales and are a big revenue driver.
The gross sales strategy of NENT Group’s non-scripted manufacturing and occasions companies will likely be carried out in the course of the first half of 2020.