Within an influencer promoting world dominated by Instagram, acquiring a sizable Pinterest following does not guarantee large sponsorship deals. Some high Pinterest influencers earn more cash on Instagram in which they have considerably smaller followings, they advised Business Insider. We talked to three influencers using a joint 15 million followers — Keiko Lynn, Erica Chan
Keiko Lynn, a personal style and lifestyle writer, is among Pinterest’s main stars and has greater than a million monthly viewers on the stage.
But advertisers care about reaching her lovers around Instagram and her website, KeikoLynn.com, compared to board-based social network.
“It is typically a secondary request from manufacturers,” Lynn told Business Insider. “I think that it’s underutilized since I’ve got such a large number of eyes in my Pinterest.”
When entrepreneurs do ask sponsored pins, it is often part of a bigger bundle deal, Lynn stated. A normal sponsorship package comprises one Instagram article, just two to 3 frames on Instagram Stories, a blog article, and also a dedicated pin on Pinterest.
Lynn, who is represented by the societal influencer marketing agency Digital Brands Architects (DBA), isn’t alone in fighting to market Pinterest as a stand alone station.
Pinterest influencers Erica Chan Coffman and Jan Halvarson, who have millions of followers,” stated the stage has best served their companies indirectly through visitors referrals.
“Shortly after Pinterest started, it became evident that it was the very best driver of visitors to my website,” said Coffman, executive editor in HonestlyWTF. Coffman, that has 6.2 million followers on Pinterest, comprises sponsored pins in contracts with big brands.
However she says a lot of her direct earnings stems in Instagram and her website. Though she’s almost 50 times more followers around Pinterest compared to Instagram, Coffman can control more for Instagram articles and Stories.
“I create the majority of my earnings from blog articles and new partnerships on my website,” she explained. “Social networking is definitely secondary. The simple fact I can maintain my visitors numbers high as a result of lots of traffic drivers such as Pinterest is tremendously valuable for my general company plan.”
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