Starz Marketing Chief Alison Hoffman Promoted To President, Domestic Networks
Alison Hoffman, Chief Advertising Officer at Starz, has been promoted to the newly created position of President, Home Networks.
Hoffman will assume among the operational oversight that Jeffrey Hirsch had a COO, earlier than he was named President and CEO of the premium community in September.
She’s going to oversee home community operations together with all features of promoting and promotion, product growth, distribution, analytics and program operations.
Hoffman was one of many executives liable for launching the Starz app and managing the community’s direct-to-consumer enterprise. She has labored carefully with the likes of Amazon, Hulu and Apple to launch the streaming service on new platforms.
Throughout her tenure as CMO, Hoffman led campaigns for the Starz’ slate of originals, together with Energy, Outlander, Vida and American Gods. Over the past yr, she had additionally assumed oversight of program operations, constructing acquisition advertising and insights & analytics departments.
COPYRIGHT_BP: Published on https://bingepost.com/starz-marketing-chief-alison-hoffman-promoted-to-president-domestic-networks/89993/ by Cecilia Jones on 2020-04-08T16:42:40.000Z
Hoffman joined Starz over seven years in the past as SVP, Originals Advertising. She had beforehand been a guide at Cineflix and a VP of inventive and model technique at AMC Networks, the place she labored on advertising campaigns for sequence together with Mad Males, Breaking Unhealthy and The Strolling Lifeless.
“Alison is a confirmed and strategic chief in our group whose skills lie in each the inventive and analytical sides of the enterprise. This new position will deliver the entire home centered features underneath one chief and permit her to train all of her strengths,” mentioned Hirsch. “She is a valued accomplice who has performed a masterful job of constructing a multi-functional staff that continues to drive the enterprise ahead, and I stay up for her continued management.”