Tremendous Bowl Preview: Latinx Illustration, Colin Kaepernick and the New Fox on Show
When the Kansas Metropolis Chiefs meet the San Francisco 49ers for the Tremendous Bowl on Sunday in Miami, there can be way more at stake than simply the Vince Lombardi trophy.
Tremendous Bowl LIV falls throughout the 100th 12 months anniversary of the NFL, and roughly across the first 12 months anniversary of Fox as a brand new community, following the sale of a giant chunk of its property to Disney.
Sunday represents a golden alternative for Fox not solely to showcase its largest properties like “The Masked Singer” and the “9-1-1” franchise, but additionally to display what the leaner firm can nonetheless carry to the desk.
“We began planning for this Tremendous Bowl a 12 months in the past, fairly near the top of the merger, and we sat across the desk and we mentioned this Tremendous Bowl is the fruits of the primary 12 months of this new firm, it must be essentially the most collaborative Tremendous Bowl we’ve ever had. We began over this Tremendous Bowl, began from scratch as a result of it’s a brand new firm,” defined Brad Zager, Fox Sports activities government producer, government vp and head of manufacturing and operations.
Zager mentioned the intention from day one was to incorporate Fox Leisure, Fox associates and Fox Information within the planning course of, to verify every section of the corporate “felt simply as a lot part of this as anyone else.”
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A part of that synergy is obvious within the interactive setup Fox has planted on Miami Seashore, which features a 70-foot “Masked Singer” Ferris wheel and a sequence of “VIP screening room” the place followers can watch episodes of the community’s newest exhibits.
Fox additionally scheduled the season Three premiere of “Masked Singer” proper after the sport, a call which Windy Dees, an affiliate professor on the College of Miami with a specialization in sports activities advertising and sponsorship, mentioned is clearly a strategic play to place its large weapons proper up entrance.
Whereas viewership sank to an 11-year low for final 12 months’s Tremendous Bowl (a 13-Three snooze fest between the New England Patriots and the Los Angeles Rams), Dees believes that “the celebs appear to be aligning” for Fox to have large day numbers-wise.
“The NFL hasn’t skilled as a lot turmoil this season, the scores have rebounded total and I might count on them for this Tremendous Bowl to be extraordinarily excessive,” Dees mentioned. “There are simply so many storylines that may issue into it: a younger veteran coach towards an up-and-coming coach, a historic Tremendous Bowl franchise with the 49ers and a group that hasn’t expertise that sort of success, two younger quarterbacks, two thrilling groups offensively, the halftime performers, and the placement of Miami being a tropical, metropolitan, world metropolis.”
A part of the turmoil that Dees is referring to is the controversy surrounding the league’s therapy of Colin Kaepernick and its response to his symbolic kneeling throughout the nationwide anthem to protest racial inequality.
Whereas dialogue of the Kaepernick state of affairs hasn’t been dominating headlines because it did the previous two seasons, he was, in spite of everything, the final quarterback to steer the 49ers to the Tremendous Bowl again in 2013, so it appears inevitable that he’ll get some airtime come Sunday.
Zager insists that there’s “no edict from the NFL to not speak about him,” and that his title will doubtless come up in pregame evaluation of the 49ers’ Tremendous Bowl historical past.
“If we discover one thing applicable to speak about that final Tremendous Bowl, if it’s the matchup between the Harbaugh brothers, if it’s the final play of the sport, if it’s Kaepernick’s efficiency, we are going to speak about it,” Zager says. “If it matches it’ll come up, and if it doesn’t from a soccer perspective it received’t, however there’s no thought somehow as a result of it’s Colin Kaepernick.”
Dees added that it will likely be “arduous for Fox to disregard” Kaepernick, however that viewers mustn’t count on a dialogue of his future within the league or the explanation he’s not on a group.
“If he was not mentioned I feel that may make it a clumsy state of affairs for everybody concerned. I might count on that he’s mentioned and I feel the community could be remiss to not focus on him, however do I feel there can be extra dialogue about his future within the NFL and all of that, completely not,” Dees says.
One other issue to look out for on Sunday, past Patrick Mahomes’ gun arm and the 49ers’ formidable rush offense, is the infusion of Latinx illustration into the combo.
Not solely is the sport happening in Miami, a metropolis with a considerable Latinx inhabitants, however the NFL introduced in September that the Halftime Present could be headlined by two Latina superstars in Jennifer Lopez and Shakira.
Lopez mentioned the significance of the present being in Miami and her intent to “have a good time Latin ladies” throughout a dialog with Robert Pattinson for Selection’s “Actors on Actors.”
“I feel it’s essential at the moment for 2 Latin ladies to be standing on that stage — when Latinos are being handled a sure approach on this nation, or checked out a sure approach — to indicate that we’ve got a very particular and exquisite tradition and price and worth, and we carry one thing to this nation that’s crucial,” Lopez mentioned. “I feel that’s going to be a tremendous second. That evening, I need it to be a celebration of who we’re. All of us, as a result of we’re on this collectively.”
One of many newer options Fox is introducing this Tremendous Bowl, in keeping with Zager, is a reporter who can be with the performers all through the build-up to their efficiency, offering viewers with extra entry to the halftime act than in earlier years. These reviews, coupled with a pregame interview with the 2 singers, ought to make sure that “that message she was speaking about will come throughout.”
“We have been so excited when it was introduced it could be these two performing in Miami particularly, it’s nearly like after all it will likely be J Lo and Shakira, who else would it not be,” Zager says. “We predict with our entry we’ll get and the interview that Michael Strahan does with them, that ought to do the trick.”
Switching focus to the soccer itself, Zager says there are many storylines to get followers . High of the record is the matchup between Garoppolo and Mahomes.
The story for the latter isn’t one which Fox Sports activities has to promote too arduous. After sitting for a season behind Alex Smith, Mahomes has burst onto the scene and established himself as the way forward for the quarterback place within the NFL.
With a bullet arm, loads of legs and an X-factor that few different QBs int he league possess, Mahomes is field workplace tv and lots of viewers will doubtless simply tune in Sunday to see the start of what many consider can be a Chiefs dynasty orbiting across the Mahomes-Andy Reid entry.
In sense, the storyline for Jimmy Garoppolo started in comparable vogue. He was drafted by the Patriots in 2014 because the inheritor obvious to “the G.O.A.T.” Tom Brady. Nonetheless, when it turned obvious that Brady absolutely supposed to play on till his hair went gray, Garoppolo discovered himself leaving New England for the alternative coast.
Whereas he solely threw 27 instances mixed within the 49ers’ postseason highway to the Tremendous Bowl, the storyline with Garoppolo is one among stepping away from the Brady backup label as soon as and for all. No higher strategy to obtain that than by stopping the runaway prepare that’s the Kansas Metropolis Chiefs on the most important stage and successful a Tremendous Bowl ring.
All of which is to say that we may very well be in retailer for some of the thrilling Tremendous Bowls lately, which might solely be excellent news for Fox and associates.
“This may very well be top-of-the-line case eventualities for them publish merger,” Dee says. “To have an outstanding Tremendous Bowl may very well be the platform Fox must launch on this new route they’re stepping into.”