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Targeting Asian Elderly: Casinos Look To Increase Gambling

Casinos are now targeting Asian elderly demographics in an effort to increase gambling. Find out why casinos are targeting this population, and learn how you can join in on the fun!

Kelvin Farr
Mar 15, 202338 Shares512 Views
New York state is deciding if it will give new casinos licenses. The casinos want to attract Asian customers, so this will affect the decision. One Monday morning, people got off a white bus and protected their things with trees or walls. They had thermoses of soup and rice with them.
Casino Licenses
Casino Licenses
Tucking away their lunch boxes, they strolled towards the dazzling casino that lay at the end of the pavement. Many older Chinese immigrants would travel two hours every morning from New York City to Monticello, N.Y. They did this as part of their routine. When they arrived, they got a $45 voucher 1xBet playing casino games online for moneythat could be used in slot machines at the resort there.

Introducing the Problem of Targeting Older Asian Gamblers in Casinos

For many years, casinos have specifically targeted people of Asian descent in their marketing strategies. Casino buses are even a frequent sight in Chinatowns and Koreatowns all over the nation. New York City is getting its first full-service casino soon. It may even get three more after that. Asians are expected to be a lot of the customers, which will make the connection between Asian people and the casino even stronger.
Each week, many seniors who are from China living in the city use the bus schedule. They can make a little extra money by selling vouchers.
Each week, many seniors who are from China living in the city use the bus schedule. They can make a little extra money by selling vouchers.
This helps them because they feel less alone and can talk with people even though they do not speak the same language very well.
Gambling can be a problem. It can cause people to get addicted and get into debt. Casinos use special ways to advertise and there are not always enough services for people with gambling problems. Studies show that Asian Americans have a higher chance of getting addicted to gambling than other people.

The Shocking Reality Behind Casino Exploitation of Elderly Asians

New York is going to start a bidding process for new casinos soon. They want to bring more money and jobs into the state. But they have to wait until later this year before they can decide where the casinos will be. They also want to attract Asian gamblers, so that is important too.
The Shocking Reality Behind Casino Exploitation of Elderly Asians
The Shocking Reality Behind Casino Exploitation of Elderly Asians
When people met this year to look for places to start businesses, many casino owners thought it was important that they be close to areas with a lot of Chinese people. New York City stands out with the highest number of Asian residents in any US city—1.2 million individuals! People familiar with these meetings spoke on condition of anonymity about their details and findings.

Understanding the Risks Involved with Gambling for Elderly Asians

We do not know yet how having more casinos in New York will affect people who have gambling problems. People who work in the casino business think that it is better to have casinos close by, so people don't have to travel far to go gamble. This could potentially result in diminished patronage at those competing venues.
Understanding the Risks Involved with Gambling for Elderly Asians
Understanding the Risks Involved with Gambling for Elderly Asians
Casinos on the East Coast close to big cities have a lot of customers from Asian countries. Steve Karoul, an important person in the casino business, says that New York City is the most important place. The bus programs began years ago when the casinos sought out players who had no access to automobiles, explained Mr.Karoul. Numerous gambling establishments are in partnership with third-party bus companies that manage their transport system.

Tips to Help You Protect Yourself from Being Victimized at a Casino

Mr. Karoul said that Asian cultures like to play games. Casinos like to get people from these cultures to come and play because it makes them money. The casinos don't want them to have problems, so they teach their employees how to spot signs of problem gambling with Asian players. Mr. Karoul said: "You don't want lose the person who makes you money."

Casinos want to attract people from different backgrounds and ages

They have special departments that try to get people from places like China, Korea, and Vietnam. They also try to make their food and entertainment appealing for younger Asians who are visiting with family. Before the pandemic, casinos even flew VIP players on fancy flights from places like Singapore and Taipei!
Casinos want to attract people from different backgrounds and ages
Casinos want to attract people from different backgrounds and ages
People think of wealthy people gambling in casinos, but when buses full of poor immigrants arrive weekdays, what happens? In New York, people on those buses sell free vouchers for slot machines. This shows that not only rich people gamble. Poor people come to try and make money at the casino too.

Strategies for Safer Gaming Practices When Visiting a Casino

Guofu Zheng from south Brooklyn visits the Resorts World Catskills casino often. He told someone he and his wife make about $45 each time they go. He did not want to say more about how they make their money. The casino does not allow customers to give or share their card with anyone else for gambling.
Strategies for Safer Gaming Practices When Visiting a Casino
Strategies for Safer Gaming Practices When Visiting a Casino
Mr. Zheng used to work in a restaurant, but now he can't do physical labor for a long time. He used to like gambling in casinos, but his wife asked him to only play low-stakes slot machines now. He did not tell anyone how old heist.

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Mr. Zheng liked going to the casino because it was a place where he could talk to people from his province. He also liked walking in the casino's woods and feeling peaceful. A hostess even gave him a free cup of red wine which made him feel happy and relaxed. Mr Zhou said "It can be very lonely staying at home when you are old."

How to Spot Signs That an Establishment is Targeting Vulnerable Clients

Peter Chan said that Resorts World Catskills wants to make Asian guests feel comfortable and welcome. Last year, a study found that Asian immigrants who have less money and are more alone may be more likely to go to casinos because of their stress levels. This made some people worried about if the casino was taking advantage of these people.

Researchers talked to 40 people from different cultures who live in Boston

They found that for people with bad jobs, gambling at casinos gave them a feeling like they had done something good. Some of these people borrowed money from family or loan sharks to gamble, but said it was their only fun option.
Researchers talked to 40 people from different cultures who live in Boston
Researchers talked to 40 people from different cultures who live in Boston
Don Lee is the chairman of Homecrest Community Services and manager of two senior centers in Brooklyn. He says Asian seniors can feel safe and comfortable going to a casino because there will not be any problems with respect or understanding each other.

Resources and Support Available for Those Who Have Been Affected by Unethical Gambling Practices

A bus driver from New York City spoke in a private interview about how he has seen the same people on his bus for years. He said some of them used the bus to go to casinos in Pennsylvania. Since COVID-19 started, they can't visit family members in China, so they have been going more often to gamble.
Resources and Support Available for Those Who Have Been Affected by Unethical Gambling Practices
Resources and Support Available for Those Who Have Been Affected by Unethical Gambling Practices
On a brisk Monday morning, at just after 8 am, a grand white bus appeared in the middle of Manhattan's Chinatown. The seats were taken by people who had been on this trip before. One man said he had taken it every day since it started. A tour guide was at the entrance to collect $20 from each person and reminded them in Mandarin not to talk, eat, or take off their shoes while they were travelling. With that reminder she made her way down the aisle towards the back of the bus and welcomed all aboard for liftoff!
To the passengers, Resorts World Catskills was not their destination, but rather an idyllic paradise they called yun ding - which means top of the clouds, reflecting their aspirations as they boarded the bus
To the passengers, Resorts World Catskills was not their destination, but rather an idyllic paradise they called yun ding - which means top of the clouds, reflecting their aspirations as they boarded the bus
After a two-hour ride, everyone ambled inside and immediately got $45 vouchers loaded onto their play cards. Once on the gambling floor, baccarat tables were quickly occupied; one woman even gambled with six hundred dollars in cash! Meanwhile another player complained loudly about how bad the casino's hot sauce tasted... all while diligently flipping over her dealt cards.

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The casino had TVs with Chinese news. Many people stopped playing the slots to watch the updates about Ukraine. People from different parts of China talked to each other in different Chinese languages.
The casino had TVs with Chinese news.
The casino had TVs with Chinese news.
People who like to go to casinos were interviewed. They said they read in Chinese newspapers that a new casino was opening in New York City. Mr. Zhang was excited because he did not have to travel so far anymore. But sometimes, he still likes to visit the Catskills property because it is very beautiful.

Mr. Zhang is 56 years old and he had a problem last year

He lost $70,000 gambling and he tried to get it back by betting more money. He moved from Beijing six years ago to teach calligraphy but now he does not have that job. Every week, Mr. Zhang takes the bus from his home in South Brooklyn to Resorts World Casino to play baccarat or other games with his platinum card. He wants to get the highest rank of black card so that he can stop gambling for good.
Mr. Zhang is 56 years old and he had a problem last year
Mr. Zhang is 56 years old and he had a problem last year
Mr. Zhang uttered in Mandarin, his voice filled with yearning: "If I could only win a bit each time here… How amazing would that be?"

At lunchtime, there were lots of people around the casino

They all had food that they had brought with them - this food was not allowed inside the casino. Some people did not go into the casino at all but instead played card games outside and other people watched them play.
At lunchtime, there were lots of people around the casino
At lunchtime, there were lots of people around the casino
By the time 3 p.m. rolled around, travelers were making their way back to the bus station in preparation for their return trip to the city. The woman went into the casino. She found a small area between two walls. She had put a container in there earlier that day before getting on the bus for her trip. Now she took it out again.

As the sun was going down, everyone on the bus was getting ready to go

Some people were holding lots of money and were smiling. The tour guide asked for payments from people who wanted another ticket home. She filled her bag with $20 notes! One person said goodbye in Mandarin and then left the bus.
As the sun was going down, everyone on the bus was getting ready to go
As the sun was going down, everyone on the bus was getting ready to go
The next day, the same place in Chinatown would have the bus come again and start a new journey.
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