TV Academy’s Post-DVD Emmy Era Begins Wednesday with Launch of Epix’s FYC Site
Epix is kicking off the post-DVD period of Emmy campaigning. On Wednesday, the MGM-owned pay cable community would be the first community or studio to formally launch its FYC screening web site this yr.
The community will direct the TV Academy’s 25,000 voters to its Epix FYC2020 personalized web site through an e mail to members. The marketing campaign will middle on “Belgravia,” Epix’s 6-episode restricted collection from creator Julian Fellows. Different exhibits promoted by Epix embrace “Perpetual Grace Ltd.,” “Pennyworth,” “Godfather of Harlem” and “Get Shorty.”
“This previous Emmy eligibility yr has been an particularly profitable one for Epix’s total community development and high quality unique programming,” mentioned Epix president Michael Wright. “The TV panorama is voluminous and rising on daily basis, so we needed to get TV Academy members an early begin savoring all of the expertise related to these excellent exhibits.”
The Epix web site comes as networks and studios modify to an Emmy FYC cycle with out bodily screeners for the primary time, having been banned by the Tv Academy beginning this yr. As a substitute, retailers should now pay $8,000 per comedy, drama, restricted collection or TV film to be streamed both on their very own FYC web site, or on the TV Academy’s viewing platform. (The prices lower from there for different program classes.)
In lieu of the DVD field units, networks and studios may ship an e mail, postcard or booklet at their very own value. Epix opted to ship an e mail to the TV Academy’s grasp member checklist — which is included free of charge within the screener web site charge.
COPYRIGHT_BP: Published on https://bingepost.com/tv-academys-post-dvd-emmy-era-begins-wednesday-with-launch-of-epixs-fyc-site/65179/ by Cecilia Jones on 2020-03-18T01:13:43.000Z
In fact, the bigger difficulty now dealing with this Emmy marketing campaign season is the affect of coronavirus (Covid-19) quarantines, and what FYC might now seem like with out in-person occasions. An Epix spokesperson mentioned the community is exploring plans for digital screenings in lieu of conventional FYC theatre screenings, which had been initially deliberate by Epix.
“Belgravia,” which premieres April 12, is predicated on Fellowes’ novel of the identical identify about thriller and intrigue among the many higher crust of 19th century London on the eve of the Battle of Waterloo. Fellowes, Gareth Neame, Nigel Marchant and Liz Trubridge are govt producers, whereas John Alexander directed all episodes.
The present’s solid contains Tamsin Greig, Philip Glenister, Harriet Walter and Alice Eve.Carnival Movies co-produces with Epix for ITV, and the collection is distributed by NBCUniversal Worldwide Distribution.