Univision Makes Outreach to Advertisers Amid Coronavirus Confusion – Variety
Spanish-language broadcaster Univision is among the many media retailers working to reconnect with advertisers amid the confusion erupting from the coronavirus pandemic.
In a letter issued Friday ,the community advised purchasers that it intends to arrange a ” video presentation to be streamed as soon as it’s cheap and protected to take action” somewhat than a standard bodily to start out talks within the business’s annual “upfront” advert gross sales market. “We’ll depend on your steering to tell us when your corporation is able to make plans for the approaching 12 months and we’ll make selections collectively on after we current our technique and content material,” says the letter, from Steve Mandala, president of advert gross sales and advertising and marketing for the corporate, which is slated to be majority-controlled by former Viacom finance chief Wade Davis and private-equity agency Searchlight Capital Companions when a deal is accomplished later this 12 months.
Mandala believes Univision has crucial programming components that can be of curiosity to Madison Avenue in weeks to return. In an interview, he says organizers of Mexican League Soccer (above, pictured), at present suspended, may deliver again play as early as Could 25. ”The thought is by that point, reside video games might be accomplished with out followers within the stadium,” says Mandala. “We’re working with our sponsors proper now to reform plans.” Reside sports activities, he provides, “is a giant deal for viewers and for our group, an indication of issues returning to regular for our viewers, too.”
And he says Univision won’t be stricken by a scarcity of authentic programming over the subsequent few quarters, as a result of a lot of its primetime scripted telenovelas have a long-lead manufacturing schedule. “We produce or co-produce 90% of our programming. We’re absolutely set by way of at the least January of 2021,” he says. “We could have authentic episodes for your complete 12 months. We don’t do any repeats and we don’t intend to going ahead, both.”
Univision is one in all a handful of media corporations making public their Madison Avenue outreach in a chaotic time. Fox Corp. has just lately approached senior media consumers to speak to them concerning the potential for reside sports activities within the third and fourth quarters of 2020, whereas A+E Networks has mentioned numerous methods its networks will help advertisers connect themselves to related social points.
COPYRIGHT_BP: Published on https://bingepost.com/univision-makes-outreach-to-advertisers-amid-coronavirus-confusion-variety/86974/ by Cecilia Jones on 2020-04-06T12:29:46.000Z
There appears to be some quantity of hope that TV can conduct some type of “upfront” market in 2020, regardless of the shutdown of manufacturing of latest collection compelled by the pandemic. “My sense is there are some large purchasers which are prepared now, and there are others who’re going to take lots of time to prepare due to this interruption,” Mandala says.
