ViacomCBS Cancels Carnegie Hall Upfront Event Amid Coronavirus Concerns
March 12, 2020 10:48AM PT
“The health and safety of our clients and the ViacomCBS team comes first,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales, in a statement. “Our team has been planning for this possibility for weeks, and we have devised a digital showcase to unveil all of the premium content that we’re delivering throughout the company, from CBS Television Network and our robust cable portfolio across the Entertainment & Youth and Premium brands. We won’t miss a beat in engaging with clients around our unmatched offerings and solutions.”
Executives will instead unveil the new CBS 2020-2021 primetime lineup and other content from the company in a video “Upfront special” that will be posted to digital outlets on Wednesday May 13. ViacomCBS said details would be made available at a later date.
“CBS has a very good story to tell, and this year we need a unique way to tell it,” said Kelly Kahl, President, CBS Entertainment in a statement. “We’re confident that this alternate format for this year can deliver what we’ve come to expect from a CBS Upfront – entertainment, stars, strategy and the first look at our new primetime series.”
COPYRIGHT_BP: Published on https://bingepost.com/viacomcbs-cancels-carnegie-hall-upfront-event-amid-coronavirus-concerns/59558/ by Cecilia Jones on 2020-03-12T18:04:37.000Z
