ViacomCBS has restructured worldwide operations following the closing of the merger in December, with two model teams and three pan-regional administration hubs reporting into ViacomCBS Networks Worldwide CEO David Lynn.
Lynn, who was promoted to move worldwide in early 2017 after former international boss Bob Bakish was tapped to steer Viacom, identified that consolidating worldwide flagship manufacturers into two teams “will simplify our construction and extra intently align our enterprise with ViacomCBS’ U.S. manufacturers, enabling us to share extra content material and sources throughout our totally different manufacturers and extract most worth from our content material funding and libraries.”
The restructure sees ViacomCBS Networks Worldwide (VCNI) divided into an leisure and youth arm and a children and household division. There may be additionally an additional three-way geographic restructuring, with a UK and Australia division that features duty for Eire, New Zealand and Israel; a Europe, Center East, Africa and Asia (EMEAA) hub; and an Americas department.
Because of the rejig, Mark Whitehead, president and managing director of VCNI Asia Pacific, is departing the enterprise on the finish of this month.
Underneath the restructure, Kerry Taylor has been promoted to exec VP of VCNI leisure and youth manufacturers. Taylor, who present serves as exec VP of MTV Worldwide and chief advertising officer for VCNI UK, studies into each Lynn and Chris McCarthy, president of leisure and youth manufacturers for ViacomCBS Home Media Networks.
Her new remit will embody worldwide oversight of MTV, Comedy Central, Paramount Community and BET. She has been with MTV Worldwide since 2007 and has been co-head of MTV Worldwide since 2012, the place she has been answerable for reinventing the model’s international positioning and hanging a world franchise technique. She has overseen exhibits akin to “Geordie Shore,” “The Charlotte Present,” “Ex On The Seaside,” and “Simply Tattoo Of Us”.
Taylor will proceed to work intently with Bruce Gillmer, exec VP of music and expertise programming and occasions for ViacomCBS. Jill Offman, who beforehand led Comedy Central and Paramount Community internationally, will run the worldwide studio enterprise as government VP of ViacomCBS Worldwide Studios UK.
Elsewhere, Jules Borkent has been promoted to government VP of VCNI Children & Household, reporting to Lynn and Brian Robbins, president of youngsters and household leisure for ViacomCBS Home Media Networks.
Borkent has been with Nickelodeon since 2001, having led channel operations and content material technique together with programming, acquisitions, originals and digital for Nickelodeon Worldwide.
Working in shut alignment with Nickelodeon US, Borkent established the worldwide programming council and manages a multi-million-dollar content material funding throughout children & household programming.
Lynn mentioned: “Kerry and Jules are distinctive artistic and strategic professionals. Kerry brings equal elements advertising acumen and a real connection to the worldwide youth zeitgeist which has pushed MTV’s profitable worldwide franchise technique and rankings success. Jules is a revered trade voice, who’s devoted to bringing distinctive and numerous content material to Nickelodeon audiences around the globe.”
By way of the pan-regional hubs, former ITV Studios worldwide president Maria Kyriacou, who joins the enterprise in February, will function president of ViacomCBS Networks UK & Australia, which incorporates duty for Eire, New Zealand and Israel.
With targeted oversight of ViacomCBS’s operations in its two most respected worldwide markets, together with its free-to-air broadcast networks, Channel 5 and Community 10, Kyriacou will search content material and business synergies between the corporate’s portfolio of networks and streaming providers throughout these English-language markets. Paul Anderson, who’s CEO of Community 10, moreover turns into government VP of ViacomCBS Networks Australia and New Zealand with speedy impact, reporting to Kyriacou.
Elsewhere, Raffaele Annecchino will even tackle an expanded function within the new construction, with extra duty for the corporate’s operations in Northern and Jap Europe and key Asian markets. As president of ViacomCBS Networks Europe, Center East, Africa & Asia (EMEAA), Annecchino – who’s at the moment president of the division’s operations throughout Southern and Western Europe, the Center East and Africa – will intention to ship extra development in European markets via the nearer alignment of its operations throughout the continent as a part of an EMEA construction.
Annecchino will deal with growing scale within the firm’s operations in EMEAA along with persevering with to be answerable for VCNI’s cell technique.
Lastly, JC Acosta is president of ViacomCBS Networks Americas, answerable for the corporate’s operations throughout Latin America, together with the important thing markets of Argentina, Brazil and Mexico – in addition to in Canada and the US Hispanic market.
He’s tasked with the continuing growth of ViacomCBS’s portfolio of networks, streaming providers and related companies throughout the area together with: its fast-growing Studios enterprise within the Americas; Argentinian free-to-air broadcast market chief, Telefe; and, digital providers together with Porta Dos Fundos.
Each Borkent and Acosta succeeded Pierluigi Gazzolo, who was beforehand president of VCNI Americas and government VP of Nickelodeon Worldwide. Gazzolo, who was lately promoted to president of studios and OTT for VCNI, additionally studies into Lynn.
Lynn commented: “ViacomCBS is really a worldwide chief by way of the standard, quantity and vary of content material we produce and personal and we intention to take advantage of the unimaginable pipelines at our disposal to ship distinctive development throughout worldwide markets, not only for ourselves however for our companions as nicely.
“With Maria becoming a member of and with newly expanded roles for Raffaele, JC, Pier, Kerry and Jules we’ve got an distinctive management workforce in place and a simplified construction that permits us to be extra tightly targeted on in search of out probably the most enticing alternatives to license our manufacturers, content material and IP within the highest worth and quickest rising worldwide markets, with a specific deal with accelerating our streaming technique.”