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YouTube ‘Stay Home #WithMe’ PSA Campaign Taps Emma Chamberlain, Dolan Twins, J Balvin, Venus Williams and More

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YouTube is launching a world marketing campaign with high creators, music artists and celebs urging folks to remain dwelling throughout the COVID-19 pandemic — and watch YouTube movies.

The video platform has been selling the hashtag #StayHome for the previous a number of weeks. Now YouTube has lined up a number of huge influencers and celebrities to advertise the message to “Keep House #WithMe” in a collection of public-service bulletins — together with Emma Chamberlain, J Balvin, Venus Williams, Gordon Ramsay, Becky G, the Dolan Twins (Ethan and Grayson Dolan), Jessie J, Sebastián Yatra, Amber Scholl, Phil DeFranco, Hayley Kiyoko, Conan Grey and Hailee Steinfeld.

As a part of the marketing campaign, YouTube launched a mashup PSA video that includes creators together with Chamberlain, Rudy Mancuso, Vlog Brothers (John Inexperienced and Hank Inexperienced), Casey Neistat, Jordyn Taylor, elloitsangela, Yungblud, Connor Franta, and Yoga With Adriene.

Chamberlain, a well-liked 18-year-old vlogger, mentioned in a press release supplied to Selection, “I’m taking part within the Keep House #WithMe marketing campaign with YouTube as a result of it’s so necessary for us to work collectively to maintain one another protected.” (Watch her PSA at this hyperlink.)

She added, “Rising up as an solely little one made me really feel remoted at instances, and YouTube was a distraction that allowed me to really feel much less alone. I hope it may do the identical for folks now. I’m doing my greatest to create content material that may uplift folks throughout this complicated and scary time… We’re there for one another even after we aren’t bodily collectively, and that’s a stupendous factor.”

COPYRIGHT_BP: Published on https://bingepost.com/youtube-stay-home-withme-psa-campaign-taps-emma-chamberlain-dolan-twins-j-balvin-venus-williams-and-more/76957/ by Cecilia Jones on 2020-03-27T22:10:41.000Z

Watch different Keep House #With Me spots from J Balvin, Alonzo Lerone, Dolan Twins, Philip DeFranco, Amber Scholl, Venus Williams, Jim Gaffigan, Jessie J, Bazzi, Hayley Kiyoko, Conan Grey and Hailee Steinfeld.

Adriene Mishler, of the Yoga With Adriene channel, mentioned she’s turned down some requests to take part in promotional campaigns however agreed to work with YouTube on the #WithMe initiative as a result of she thinks it may make a distinction. “I jumped on the chance as a result of I believe it’s helpful,” mentioned Mishler, who’s primarily based in Austin, Texas. Yoga With Adriene will debut a brand new video April 5 overlaying “yoga for vulnerability” as a part of the marketing campaign.

Watch YouTube’s #StayHome and assist save lives #WithMe” PSA:

In keeping with YouTube, video uploads with “at dwelling” within the title elevated over 50% from March 10-15 in contrast with the common day by day uploads year-to-date in 2020 previous to March 10.

Additionally as a part of responding to the disaster, YouTube has launched a COVID-19 “information shelf” on its homepage within the U.S., U.Okay., Europe and different nations, stocked with movies from sources together with ABC Information, BBC Information, CNN and the New York Instances.

YouTube additionally this week introduced that it’s going to quickly stream video in lower-quality standard-definition (SD) format worldwide, in an effort to preserve bandwidth and cut back pressure on web networks. Customers are nonetheless in a position to watch content material in HD (if obtainable) by manually switching the settings.

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About The Authors

Cecilia Jones

Cecilia Jones - Cecilia Jones loves to write about movies, music, and the most popular and exciting news.

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