This isn’t your normal advertising.

Most films rely on trailers and junkets and film posters to get the word out. Maybe not”Buffaloed,” the forthcoming Zoey Deutch humor about a hustler who turns to debt accumulating to Escape her dead-end lifetime in Buffalo, N.Y.

Magnolia Pictures, the studio behind the film, is partnering with non profit RIP Medical Safety to remove $1.5 million worth of medical debt. “Buffaloed” opens Feb. 14 in theatres and on demand.

RIP Medical Safety is a federal 501c3 which uses contributions to buy bundled medical debt portfolios which have gone through collection agencies for weeks or even years. Employing third-party data suppliers, it targets trades especially incurred by people facing financial hardship, then forgives them for a portion of the initial price. There is a good deal of individuals who may use the aid. A estimated 137 million Americans are struggling to pay medical bills, and study also indicates that 66.5percent of personal bankruptcies are connected to medical difficulties.

The effort will be launched via RIP Medical Debt’s platform, Qgiv, also will inspire individuals to donate. Magnolia provides 10 prize packages to 10 individuals, chosen randomly, that contribute to the effort.

“`Buffaloed’ highlights the work of the debt collection planet, and the way hard-working men and women may earn a fantastic living,” stated RIP co-founder Craig Antico. “However, over half of bill collectors accumulate medical debt especially against people who can not pay. The filmmakers know this predicament of their debtor, and do something about it. They’re abolishing over $1 million in debt to assist those Americans most burdened with un-payable debt”

“Buffaloed” follows Peg Dahl (Deutch), who turns into debt collection after she can not come up with the money to cover the tuition into the Ivy League school of her dreams. The cast also includes Judy Greer, Jai Courtney and Jermaine Fowler. Tanya Wexler directs from a script by Brian Sacca.